Virtual Fundraisers: Not Just for Early Adopters
Last week I attended a virtual fundraiser for WFCM, a nonprofit based in Virginia. Since the event was online, attendees near and far could participate —and they did. My "table" host brought in guests from California, Michigan, New York, Texas —even London, England.
I marveled at the reach of this event as well as its multifaceted program which featured performances by several musical acts, engaging speakers, and video content highlighting the nonprofit's mission and services. Overall it was a textbook example of how to pivot from a traditional, in-person fundraiser to a virtual one. In addition to bringing in needed monetary support, the organization expanded awareness among potential supporters significantly beyond its usual reach all while reducing expenses typically associated with event planning.
A related benefit is that the event offered a poignant snapshot of life in another pocket of America, far from where I live. Over the course of the one-hour program, I observed a network of volunteers, corporate partners, churches, and other supporters coming together to create a safety net for clients facing challenging circumstances. Rather than feeling detached or indifferent to a community outside my personal environs, I was inspired by the hope and joyful outcomes conveyed through client stories. I doubt anyone attending the event walked away thinking the organization's work is irrelevant given the powerful sense of humanity which shone through the various program components.
Bottom line: the early adoption phase is over. If you're still on the fence about switching to an online model for your next fundraising event, it's time to take the plunge.
Key Take-Aways:
Virtual events allow for unsurpassed reach and participation opportunities
Cohesively highlight various facets of your organization —including client stories, community impact, and vital supporters
Slick, overly-produced webcasts are not essential to an event's success
If you’re looking into hosting an online fundraiser and would like professional assistance, drop me a line.